[:en]Gome makes gains [:zh]国美创收

[:en]Chinese appliance retailer Gome’s net profit is up 253 per cent, thanks to management focus, an omnichannel strategy and supply chain improvements.

After losing 597 million yuan in 2012, Gome saw its net profit rise 268 million yuan ($43 million) during the first three months of the year compared to 76 million yuan during the same period a year earlier.

Same store sales, sales revenue per square meter and other indicators all achieved year-on-year increases, including an increase in same store sales of 8.1 per cent year-on-year, it said.

“The remarkable performance achieved in the first quarter of 2014 has strengthened the group’s confidence in fully implementing its ‘O2M Omni-Channel Retailer’ strategy,” said Wang Junzhou, CEO of Gome.

Part of its turnaround strategy, it shuttered its stores in Hong Kong to focus on mainland China.

Gome aims to become China’s largest omni-channel retailer, beating its closest rival Suning.

[:zh]由于管理集中,全方位销售渠道的策略以及供应链的改进,中国电器零售商国美的净利润增长了253%。

在2012年损失5.97亿人民币之后,国美的净利润相对于去年前三个月的7600万元,在今年同期已上升了2.68亿元(相当于4300万美元)。、

相同商店的销售,每平方米的销售额以及其他指标都实现了同比增长,其中包括相同商店的销售额较去年同期增加了8.1%。


国美的首席执行官王俊洲说道:“在2014年第一个季度取得的卓越成绩,加强了集团全面实施其‘O2M全方位销售渠道的零售商’策略的信心。

其转变策略的一部分表明,国美关闭了在香港的商店并集中关注与其在中国大陆的商店。

国美的目标是击败竞争对手苏宁,成为中国最大的拥有全方位销售渠道的零售商。

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