[:en]Filipino grocer eyes bigger share[:zh]菲律宾超市放眼市场大份额

[:en]Filipino supermarket chain Puregold plans 25 new stores this year as it vies for a greater market share.

It will invest 3 billion pesos ($233.3 million) to fund the expansion that it hopes will help it achieve 15 per cent growth this year.

Puregold is converting the sari-sari stores “Tindahan ni Aling Puring” into mini-marts, to help small enterprises take their businesses to the next level.

Sari-saris are ma-and-pa owned ‘hole-in-the-wall’ establishments where products for sale are hung on walls and windows.

“We will be taking care of renovating the store, providing guidance on what to sell, how much to price it, and how to merchandise it, so it will look good on the shelves,” said Antonio Delos Santos, VP for operations at Puregold.

The retailer ended 2013 with a network of 213 Puregold and S&R stores.

[:zh]菲律宾连锁超市Puregold计划在今年开25家新店,争夺更大的市场份额。

这将投资30亿比索(约2.333亿美元)去扩张,帮助它实现今年15%的增长。

Puregold正在将其sari-sari便利店Tindahan ni Aling Puring转换成迷你超市连锁店,帮助小型企业将他们的生意带上新的水平。Sari-saris是小型独立家庭式营业模式,其中销售的产品都挂在墙壁和窗户,称‘hole-in-the-wall。


“我们会认真的采取一些措施,如翻新店面,就卖什么产品提供指导,如何定价,如何交易,让产品在货架上很好的展示出来。” Antonio Delos Santos,Puregold的副总裁说。

其零售商于2013年结束时拥有213家Puregold和S&R。

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