Decathlon in Indian expansion

French sports goods retailer Decathlon says India will become one of its top five markets in terms of store count.

Decathlon plans to open up to 60 stores in India in the next five years, in addition to its existing 12 there.

“India is a priority country. We dream to open 100 stores in India in five years. But, we feel 50-60 stores is possible,” said Decathlon Sports India CEO Steve Dykes.

Dykes said the company is allocating Rs700 crore ($114 million) to fund new stores over the next five years.

To comply with the stipulated 30 per cent sourcing clause, Decathlon plans to double its sourcing from India over the next two years from 21 per cent at the moment.

It plans to set up a single-brand online store once the government allows it.

Decathlon is a 7 billion euros company with more than 700 stores worldwide, with France, Spain, Italy and China as its current top markets.

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