[:en]Asians love shopping by mobile [:zh]亚洲区对手机购物的热衷

[:en]Mobile shopping is on the rise in Asia Pacific in step with the growing number of smartphone and tablet users.

Reports say smartphones and tablet computers are expected to further fuel the growth of online retail sales in the Asia Pacific to more than $400 billion a year by 2018.

According to Euromonitor, smartphone users in Asia Pacific will increase from around 390 million in 2013 to nearly 700 million by 2017.

Meanwhile, tablet and other portable computer users will rise to more than 56 million in 2017 from nearly 30 million last year.

The region’s online retail sales will account 7.3 per cent of the total retail sales in 2018, says Euromonitor.

Cashing in on this trend, more and more retailers are optimising their websites for mobile devices.

“Retailers are acutely aware of this trend and most have optimised their websites for mobile browsing. The ease of online purchases and the ability to shop 24/7 are key factors in driving Internet retailing on mobile devices,” said Loo Wee Teck, head of consumer electronics at Euromonitor.

[:zh]随着越来越多的智能手机和平板电脑用户,亚太地区手机购物使用率与日俱增。

报道称,智能手机和平板电脑预计将在2018年进一步推动亚太网上零售额的增长,预计超过每年4000亿美元。

根据Euromonitor的资料,亚太地区的智能手机用户将来由3.9亿美元(2013年)增长到近7亿美元(2017年)。


与此同时,平板电脑和其他便携式电脑用户将由去年的3000万,于2017年到达5600万。

该地区的网上零售额将占2018年总零售额的7.3% ,欧睿说。

在这一趋势中兑现,越来越多的零售商正在优化他们的网站为移动设备。

“零售商们敏锐地觉察到这种趋势,所以他们大多优化了他们的网站,使网站可以进行移动浏览。网上购物的方便和全天营业能力是推动移动设备互联网零售的关键因素, ”欧睿电子产品消费负责人Loo Wee Teck说。

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