SM opens 49th mall

SM Prime has opened its 49th Philippine mall – in Cauayan, Isabela province.

The mall spanning about 66,299 sqm, is SM’s first open air, strip style mall.

Designed by EDGE Interior Designers and Arquitectonica, the mall incorporates nature into the design. Ceiling fans are strategically located to ventilate the arcaded walkways and storefront hallways, a green and cost-effective approach compared with the typical use of air conditioner units.

Its exterior features include warmly colored panels set in a random pattern to give an air of gaiety and festivity combined with glass and steel finishes for a modern touch.

The mall will be home to flagship brands, The SM Store, SM Supermarket, Watsons, ACE Hardware, SM Appliances and SM Cinema, (the first cinema in the region). Fashion brands include Guess, Payless, Giordano and For Me and restaurants like Gerry’s Grill, McDonalds and Max’s.


SM’s entry into Cauayan reflects its optimism in the growth potential of provincial areas on the back of a robust Philippine economy.

Encouraged by positive results delivered by its provincial mall openings, SM Prime seeks to expand in various regions outside Metro Manila where it is seen as a catalyst for development.

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