[:en]Reliance marries online and offline[:zh]Reliance推出在线和离线整合业务

[:en]India’s Reliance Retail plans to expand its retailing businesses online.

The retailer, with 1691 stores in 146 Indian cities, plans to launch an e-commerce portal integrating online and offline shopping, for launch as early as this year.

“Since they have a large network of stores, they will enable shoppers to place orders anywhere and get it delivered anywhere they like,” said sources.

Its move to join the e-tail bandwagon comes at a time when the e-commerce market is heating up in India and is expected to touch US$56 billion by 2023.

“Continued expansion is the way ahead. The roadmap is clear – it will be achieved by growing in existing markets and foraying into unexplored markets,” said Reliance Industries in its annual report.

The retailer operates several retail formats including cash and carry, electronics stores and value stores.

Its 2013 pre-tax profit stood at $60.3 million.

[:zh]印度Reliance零售计划通过网上零售,扩大其零售业务。

该零售商在印度拥有1691家店,遍布146个城市。计划于今年推出一个电子商务门户网站,整合在线和离线购物。

“既然有这么多的门店,可以让消费者在任何地方下订单,并且可以从任何地方寄出”有关消息说。


随着E-tail潮流在印度的卷起,他们的加入,预期在2023年达到560亿美元。

“续扩张是未来的道路的方向。该路线图是清晰的 — 它会在增长现有市场和进入未开发市场中取得成就。”信实工业公司年度报告中指出。

这家零售商经营多种零售业态,包括现金和携带,电子商店和值存储。其2013年的税前利润为6030万美元。

Comments