Flipkart co-founder Sachin Bansal says China and India’s online retail markets are similar, and he is confident of replicating the success of the Chinese giant.

“What’s happening in China is inspiring – it’s bigger than anything in the US,” said Bansal.

Online shopping is rising in the country as consumers seek more convenience to buy. And mobile shopping is accelerating the trend, with up to 30 per cent of e-shopping now are done through smartphones by shoppers from 15 to 34 years old, says Technopak.

Flipkart’s acquisition of Myntra is aimed at capitalising on these trends. Co-founder Binny Bansal described the acquisition as “game-changing equation in the Indian e-commerce space”. The co-founders also said merging with Myntra will challenge the dominance of Amazon in India.

“We’re prepared for the global rivals,” said Sanchin. “We’ve got the best logistics, supply chain and we’re extremely customer focused.”