Hong Kong’s newest e-retail startup debuts

E-retail start-up company PhatRice has launched its online shopping site in Hong Kong.

PhatRice was established by a group of entrepreneurs who believe in creating a positive social impact through consumption.

The online retail platform promotes social good and environmental protection and innovation through sourcing and selling products made by social enterprises, green groups, creative designers and more. The company has developed partnerships with local and international suppliers who share the same social mission.

The online shop initially offers about 50 varieties of products developed by six business partners or product developers. It aims to have 50 partners in its first year of operation and grow the list further down the road.

Co-founder of PhatRice Anthony Lance says Nielsen research shows 50 per cent of global consumers surveyed are willing to pay more for socially responsible products.

“People are increasingly aware that what they spend on should carry a value they believe in. Socially conscious consumerism has long roots in the US and I believe that Hong Kong, as an international city in Asia, is the best place for us to start our innovative business model.”

[:zh]电子零售初创公司PhatRice已在香港推出其在线购物网站。

PhatRice是由一群相信通过消费创造了积极社会影响的企业家创立的。

网上零售平台通过社会企业,环保团队 ,和创意设计人员等,以采购和销售产品,推广社会和环境的保护和创新。该公司极力发展与其共享相同的社会使命的本地及国际供应商合作。

网上开店初期提供约50个不同品种的产品,来自六个业务合作伙伴及产品开发人员的开发。它的目标是在运营的第一年拥有50个合作伙伴,并扩展其清单之路。

PhatRice联合创始人Anthony Lance说,尼尔森的研究显示接受调查的全球消费者有50%愿意支付更多的社会责任的产品。

“人们越来越意识到,他们的花费应该承载在其价值上。社会意识的消费主义早已扎根在美国,我相信香港作为亚洲国际都会,是开始我们创新商业模式最好的地方。”

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