NZ coffee chain expands in China

Kiwi coffee chain Esquires has added a new location in China.

The latest Esquires outlet is located in a mall adjacent to a children’s play area close to another Esquires store located within the Crown Plaza Hotel building in Beijing.

Esquires in China is operated by a franchisee – a joint venture between local entrepreneur Ellen Zhang and the Yunnan Metropolitan Construction & Investment Company (YMCI), a real estate development business owned by the provincial government of Yunnan.

Keith Jackson, chairman of Cooks Global Foods, Esquires’ parent, says the Chinese market is growing rapidly and is proving resilient.

“Esquires’ same store sales in China are ahead of last year by around 30 per cent while overall sales are 80 per cent up on 2013,” Jackson says.

“Much of the overall increase in sales can be attributed to Esquires’ growth program which has seen seven new Esquires coffee shops open in China in just 12 months.”

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