Apple outlines rollout plans

Apple will ramp up its store presence globally – particularly in China.

Newly signed retail chief Angela Ahrendts will spearhead the tech giant’s expansion around the world.

Reports say 20 new Apple stores will open in China from now until 2016.

Other openings are planned for markets including the US, Italy, Spain, France, Brazil and Netherlands.

Ahrendts also plans to restructure Apple’s retail stores.

“The stores will now be grouped by how much of certain products they sell. This will heighten customer satisfaction and streamline Apple retail operations as now similar stores will have similar leadership and similar promotions. This move… is planned to create even more tailored experiences to individual stores.”

Apple currently has 424 stores around the world, more than half are in the US.

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