Iittala expands to Taiwan

Scandinavian lifestyle design brand Iittala has opened its first store in Taiwan.

The shop is located in the Eslite Xinyi bookstore, which combines fashion, gourmet, lifestyle, design and culture and is located in the main business, financial and shopping district of Taipei, Taiwan.

Iittala, owned by Fiskars Corporation, is a Finnish design brand specialising in design objects, tableware and cookware.

Expanding the Iittala and Royal Copenhagen branded retail networks in key Asian markets like Japan, China, Korea and Taiwan, is one of the cornerstones for Fiskars’ growth strategy.

Following the entry in the Taiwanese markets, Fiskars plans to commence the rollout of Iittala branded retail in Korea.

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