Japanese lifestyle retailer Muji is the latest to join hands with Tmall to cater to Chinese online shoppers.

Muji offers everything from stationery to kitchen utensils and fashion items, distinguished by its minimalist design.

Although Muji already runs its own online shopping site in China, it has collaborated with Tmall to take advantage of the latter’s increasing consumer base.

Tmall, a marketplace owned by Alibaba Group, has recently attracted number of international brands, including Spanish fashion brand Zara, British luxury brand Burberry, American clothing retailer Gap and Japanese brand Uniqlo.

Besides the online shop at Tmall, Muji also sells through 100 physical stores in China, its largest overseas market.