Chinese fresh fruit flagship debuts online

China Fruits Corporation is entering the e-commerce market.

The China-based producer and distributor of fresh fruit is to open a flagship store in Tmall, an online marketplace owned by Alibaba Group.

CEO Quanlong Chen said the huge traffic and high user trust of Tmall could enable them to make a major breakthrough into the domestic fruit e-commerce.

The company will further expand its fruit e-commerce business to B2C platforms like JD.com, Yhd.com and major group-buying websites.

While developing and consolidating the fruit e-commerce industrial chain, China Fruits will work in conjunction with fruit retail franchise stores to introduce an “online to offline” business model for its fruit e-commerce business. The total number of franchise stores is expected to reach around 64 by the end of 2014, and it would continue to rise rapidly in the future.

China Fruits also plans to develop an “online distribution and franchise” system to build a comprehensive vertical fruit e-commerce platform with major fruit participants, operators and industry bodies, which would add muscle in paving the way to future success of the company’s fruit e-commerce chain brand.

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