German fashion house Hugo Boss is taking full control of its store network in China and Macau.

Hugo Boss will acquire the remaining 40 per cent equity stake in the joint venture from its franchise partner since 2010, Rainbow Group.

The group will assume full control of the 55 stores operated by the JV in Mainland China and Macau. In the full year 2013, these operations generated sales of 94 million euros.

“Over the last few years, we have firmly established Hugo Boss as one of the most highly recognised premium and luxury apparel brands in China,” said Claus-Dietrich Lahrs, CEO of Hugo Boss.

“We are confident the consolidation of our distribution activities in China will further elevate the quality of brand presentation, increase productivity and contribute to the strength of our operational platform in a market offering tremendous opportunities for Hugo Boss.”