UK-based social shopping app Shopcade sees India as the next stop for global expansion.

India has a large e-commerce presence (42.3 million potential Shopcade users with £5.8 billion potential spending), but there are not yet any notable fashion platforms like Shopcade.

Hence, Shopcade, this month, will launch its iOS and Android mobile apps, as well as its web-based platform, shopcade.com across India.

The initial Shopcade team will consist of one India-based editor and three correspondents who will create daily content for its Indian audience.

“Indian users are increasingly shopping online and with so many multi-brand websites it is easy for them to get lost. With key international players coming to India, the market for online commerce is growing manifold. Our team of credible bloggers and other influencers will browse the internet to help Indian Shopcade users sort through the right trends and looks at the right prices,” says Kriti Tula, Shopcade India country manager.

Often referred to as the ‘Pinterest for shopping’ or the ‘shopable Instagram’, Shopcade has a fan base of high profile users who power the app through their own style uploads and use the app to create their ultimate personally curated shopping lists.