Beauty co chooses China for global retail debut

A specialist health and beauty product brand has chosen Shanghai to launch its first retail store globally.

DS Healthcare Group is building brand recognition and market share in China’s $24 billion beauty and personal care market.

The maker of personal care products and specialty pharmaceuticals has opened its first DS Laboratories store worldwide in Shanghai.

The store features a complete line-up of DS Healthcare products including the company’s spectral line of hair loss treatments and Revita hair stimulating shampoos and conditioners.

The company plans to open additional partnership stores worldwide in the coming months.

“As we build the premier global brand in clinically proven personal care and Rx products, this retail store in Shanghai is an important component of our country-wide distribution and brand building strategy in China,” said DS Healthcare president and CEO Daniel Khesin.

According to Euromonitor International , total sales of beauty and personal care products in China tripled in size from 2000 to reach an estimated $24 billion in 2010.

It is projected the market will grow to $34 billion by 2015.

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