Crowdsourcing to lift Suning sales

Chinese electronics retailer Suning has launched a crowdsourcing platform to boost sales.

Crowdsourcing platforms create a one-stop service platform from innovation to sales for consumers and developers.

Suning aims to achieve sales of CNY25 billion ($4.02 billion) in 2015 and as high as CNY45 billion ($7.2 billion) by 2017.

Wang Zhe, EVP for Suning’s product operation headquarters, said Suning’s crowdsourcing platform is a comprehensive solutions provider, offering services for businesses at various stages of growth. He says Suning will provide its full industrial supply chain of crowdsourcing resources, covering industrial design, product development, big data, cloud service, content services, financing, manufacturing, quality control, brand licensing, marketing, sales channels, logistics management, and post-sales services.

Suning’s crowdsourcing platform will first focus on 3C, home appliances, and Internet smart hardware products; and the company will then expand into maternal and child products and daily commodities sectors.

It will use media resources and online and offline resources to promote the products of the companies involved in the program.

The company will initially invest CNY1 billion ($161 million) to set up a fund for those Chinese enterprises that want a boost within the system.

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