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Korean home appliance brand hits Vietnam

Korean home appliances company, Cuckoo, is expanding into Vietnam starting with a Phu My Hung shop in Ho Chi Minh City.

The shop will carry Cuckoo brand products such as premium electric pressure rice cookers, electric grills and water purifiers.

Cuckoo plans to expand to other large cities including Hanoi.

“As we represent the leading home appliances company in Korea, we will carry out various marketing strategies, including brand shops, to become the number one home appliance brand in Vietnam as well,” said a spokesperson for Cuckoo Electronics.

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