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Williams-Sonoma debuts in Southeast Asia

Iconic American kitchenware and home furnishings retailer Williams Sonoma has made its southeast Asian debut.

Williams-Sonoma has opened its first Pottery Barn and Pottery Barn Kids at Central Square, Bonifacio High Street, the premier retail destination in Manila, capital of the Philippines.

Debuting with the summer 2014 collection, the stores feature home furnishing collections alongside textiles, accessories and entertaining essentials. Designed exclusively for Pottery Barn and Pottery Barn Kids by in-house designers and expert craftsmen who draw inspiration from around the world, the product collections provide everything customers need to decorate and entertain in their home.

Pottery Barn was founded on the idea that home furnishings should be exceptional in comfort, quality, style, and value and the Manila store reflects this ethos. Organised according to lifestyle displays, the store is designed to inspire customers and make shopping easy and enjoyable. There are destinations within the store dedicated to living rooms, outdoor spaces, dining rooms, bedrooms and bathrooms, as well as feature walls that display lighting, rugs, and window treatments.

Focused displays on bedding, dinnerware, frames, and candles are also featured throughout the retail floor.

Pottery Barn Kids offers child-friendly products for nurseries, bedrooms and play spaces. Product categories available in the Manila store include furniture, bedding, bathroom accessories, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as luggage, backpacks, and reusable lunch bags. Similar to Pottery Barn, the collections are organised into lifestyle displays for inspiration and ease of shopping.

The stores are operated by Williams-Sonoma’s Philippine partner Stores Specialists Inc.

Anthony Huang, EVP of Stores Specialists, says: “The country’s retail market continues to grow and expand to cater to consumers’ home needs. A home is a very special place and we at SSI are thrilled to offer unique, stylish and high-quality home products from the Pottery Barn brands and provide customers the top-notch service they expect and deserve.”

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