Fred Segal’s makes first move offshore

Southern California retail brand Fred Segal has chosen Asia for its first overseas lifestyle centre.

The store will open in Tokyo, Japan, in Spring 2015.

Fred Segal will occupy three of five buildings in a converted railway site at 13 Daikanyama-cho Shibuya-ku, Tokyo.

The Daikanyama shop will bring together a curated mix of luxury products across men’s, women’s and accessories, as well as home and lifestyle categories, from both independent brands and Fred Segal-branded merchandise.

Featuring a cafe, spa and other luxury services, this unique retail destination will reflect Fred Segal’s Southern California culture.

The collection of stores will present an ever-changing platform for both local and international emerging, up-and-coming designers, specially merchandised to engage Japan’s trendsetters.

The store is the first in a long-term partnership between Sandow, owner of Fred Segal and Mark Styler to launch Fred Segal throughout Japan. The partnership deal was handled by Culture + Commerce, Sandow’s creative management agency.

“Tokyo is absolutely the right market for us to launch Fred Segal’s first international location and the innovative Daikanyama site will do a great job of reflecting our brand’s sensibility,” said Paul Blum, CEO of Fred Segal.

The Tokyo debut will be followed by several additional retail locations in other key Japanese cities, including flagship stores, lifestyle centres and branded boutiques within major, high-end department stores.

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