Li Ning picks Oracle

China’s sports apparel and equipment company Li Ning is speeding up its transformation from manufacturer and wholesaler to a greater reliance on direct-to-consumer retailing.

The Beijing-based company, which manufactures, develops, distributes, and sells sports products under several brands, has experienced strong sales in the last few years but is facing losses in an overcrowded sports goods apparel sector. It plans to transform its business from a majority wholesale model to include expanded retail operations.

Li Ning Corporation has selected Oracle Retail Merchandise Financial Planning, Oracle Retail Assortment Planning, and Oracle Retail Item Planning solutions to enable it to plan across channels by providing insight into consumer demand and offering timely recommendations designed to increase return on inventory investment.


The company also selected Oracle Retail Merchandising System and Oracle Retail Allocation solutions to manage its merchandising operations and provide visibility into inventory levels across its stores. This will help ensure that product is delivered to the right place at the right time.

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