Westfield to host Asian Express study tour

Westfield is opening doors into Asia with a 10 day study tour focusing on the burgeoning retail market on Australia’s doorstep.

The Asian Express Retail Study Tour from October 30 is best described as an an intensive exposure to best practice retailing in Asia.

Retailers from Australia and New Zealand will be taken on a four city tour, with presentations from retailers and retail industry professionals, visiting Shanghai, Hong Kong, Macau, and Singapore.

Tour leader, Jack Hanrahan, head of retailer relations at Scentre, says participants will be immersed in “a total sensory experience with visits to the best retail in Asia right now”.

“They’ll spend time with some of the leading retail minds in Asia, who will share their own insights into the retail industry including understanding the Chinese consumer, the latest in store design, supply chain management and current insights into the digital space.”

Places are limited, with preference given to retailers looking to enter the Asian market.

“Besides the immersive experience in Asian retailing, tour participants will rub shoulders with other senior retailers, executives, designers, and marketers from Australasia, sharing experiences and potentially building new retail relationships that could last a lifetime.”

The Asian Express Retail Study Tour runs from October 30 to November 8, 2014.

Those interested in a place in the group can contact Robyn Burgess on (02) 9358 7685 or email [email protected].


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