Lotte department store has committed to support small and medium enterprises in South Korea in expanding their markets.

The agreement saw the development of the first ‘Dream Plaza’ shop, on the 9th floor of the main branch of Lotte Department Store.

The around 66sqm Dream Plaza was created to expand the market for SMEs. It presents various products with about 10 SMEs’ brands such as Privia (cosmetics), Lubunny (apron and echo bag), Design Chosun (lacquerware inlaid with mother-of-pearl), among others.

Lotte Department Store will support the overall costs to run Dream Plaza including paying all of the interior costs, and hiring the sales staff, and others. Dream Plaza is planned to be operated by selecting competitive brands every one to two months.

Another Dream Plaza will open in Jamsil in September, and another one in Busan main branch in November.

In the second half of this year, Lotte will support SMEs to expand to overseas market through product consulting with foreign buyers by providing opportunities for about 20 SMEs to participate in well known fashion exhibitions.