Walmart to launch O2O in Shenzhen

Retail giant Walmart plans to launch an online to offline (O2O) platform in Shenzhen City, a major city in China’s Guangdong Province.

The retailer plans to launch the concept by early next year.

Walmart has 24 supercentres and two Sam’s Club in Shenzhen, to be doubled in the next three to five years.

It closed an underperforming nine stores in China during the first half on 2014 and wants to chase growth from e-commerce platforms.

The O2O platform is also aimed at capitalising on the booming e-commerce industry.

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