Arcadia brands in China push

British retail group Arcadia is targeting Chinese online shoppers.

The group has signed an agreement with online multi-brand retailer ShangPin to launch Topshop and Miss Selfridge brands on the latter’s platform in September.

“We decided to partner with ShangPin in China because they demonstrated to us their capacity to operate brands and understand marketing and brand building,” said Sir Philip Green, owner of Arcadia.

“As we continue to grow our global expansion, this will be a step forward using the power of China’s online reach and therefore selling into one of the world’s most exciting consumer markets.”

The online tie-up will complement the two Topshop stores in Hong Kong.

ShangPin boasts 5 million customers, offering brands including Burberry and Oasis.

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