Italian luxury bag maker Furla has opened a new store in Shanghai Pudong Airport Terminal 1.

The 45sqm shop is operated in collaboration with Sunrise Duty Free.

Furla global travel retail director Gerry Munday said Asia remains a key focal region in Furla’s ‘Silk Route’ business development strategy with China’s key locations Beijing, Shanghai and Hong Kong all seen as vital locations for outlets both on domestic and travel retail markets.

The company, founded by Aldo Furlanetto in 1927, formed a joint venture with Fung Group in 2013, to open 100 standalone stores across China in four years.