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Prada boosts Taiwan presence

Prada has boosted its presence in Taiwan, with a new store at SKM mall in Taichung.

Designed by architect Roberto Baciocchi, the store occupies 520 sqm over two floors and presents the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections.

The façade, which pays tribute to artist Carlos Cruz-Diez, features a series of full-length, backlit golden aluminium and polished-steel blades which create an evocative illusion of perceived movement.

The storefronts inside the mall are clad in black marble with polished-steel details framing the two entrances, the window displays and the light boxes.

The ground floor, dedicated to men’s and women’s bags, accessories and luggage, is defined by the design elements that characterise Prada’s brand identity worldwide: the black and white-chequered marble floor, crystal and polished-steel fitments, and mirror-polished marble and green fabric walls.

The second entrance and a black Marquina marble staircase – with green fabric-clad walls and ceiling – lead up to the first floor where men’s and women’s ready-to-wear and footwear collections are showcased alongside additional bags and accessories.

The women’s area has an intimate, sophisticated feel, with green fabric-clad walls, perspex shelves and clear skylights. Shoes are presented in signature Prada display niches while polished-steel tables and green velvet chairs complement the interior design.

The area dedicated to the men’s collection has ebony floors and walls, and light cotto leather seats.

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