Forum to deliver insights into China expansion

NAB-Australia-China BusinessWeek 2014 is set to provide new insights and perspectives for Australian SMEs to expand in or enter China.

Presented by NAB, Australia-China BusinessWeek 2014 is to be held at Shangri-La Sydney on September tomorrow and Friday (September 4-5).

The two-day forum will include eight high profile events: ACBW Pathways To China Forum, the inaugural NAB Agribusiness Forum, English Forums, Chinese Forums, Investment Showcase, Breakfast, ACBW 2014 Sydney Keynote Luncheon and networking function Mix at Six.

Malcolm Turnbull MP, minister for communications will present the a keynote address at the ACBW 2014 luncheon on September 5.

Andrew Stoner MP, as acting premier, will close tomorrow’s forums and present an Australia-China toast at the Mix At Six networking function.

The forum will bring together speakers from China, Asean and Australia to deliver up-to-date insights on the key issues for China-active Australian SMEs.

NAB GM China banking and country head China Danny Armstrong will be a key speaker on current trends and opportunities for SMEs in China.

Delegates will also hear case studies from China-successful Jurlique, branding guru Ken Cato AO, logistics provider StarTrack and tourism and events strategists Destination NSW.

For SMEs in the Australian food and agribusiness industries, the NAB Agribusiness Forum focuses on how Australian SMEs in agribusiness can position and develop brands to China. Key sessions include case studies from leading Australian businesses Tetra Pak and Freedom Foods; Australian Agribusiness challenges, evaluation and analysis and the transformation of agriculture through technology and innovation.

Early-stage China-active SMEs can attend dynamic presentations by China specialists in key areas such as market entry strategy, protection of IP and general legal/regulatory information, bridging the language gap and inter-cultural capability in human resources and negotiation.


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