Prada opens Japan pop-up

Italian luxury brand Prada has opened a new pop-up store at Center Park, inside the prestigious Isetan Shinjuku department store in Tokyo, Japan.

The new pop up store – which will remain open for approximately six months – is dedicated to the women’s ready-to-wear, accessories and footwear collections and also offers a selection of limited edition bags and shoes as well as re-editions of clothes and accessories from Prada’s archives.

Designed by architect Roberto Baciocchi it spans 70 sqm and is characterised by long, curved, green velvet-clad walls and by a black and army green chequered carpeting, a reinterpretation of the historic Prada Galleria Vittorio Emanuele II floor in Milan.

Other features include polished steel and crystal display counters as well as furnishings and soft green velvet sofas.


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