Scotch whisky brand Johnnie Walker has opened a new ‘whisky embassy’ in Asia.

The new ‘whisky embassy’ is located in Chengdu, joining existing ones in Shanghai, Beijing and Seoul. Whisky embassies offer unique experiences – part education, part private club, part museum and part retail.

“In an industry where experience is key, we are proud to expand our Johnnie Walker House network to continue engaging consumers in bespoke yet unexpected ways,” said James Thompson, Diageo Reserve’s global MD.

The company said the Chengdu opening is a “testament to the Scotch’s brand’s popularity in China and helps strengthen its footprint in the country”.

It follows the opening of Johnnie Walker House in Mumbai at Chhatrapati Shivaji International Airport, Terminal 2.

Owner Diageo is also slated to open later this month a new Johnnie Walker House in Taipei at Taoyuan International Airport Terminal 2.