Chinese electrical appliances retailer Gome has been shortlisted as a finalist for Omni-channel Retailer of the Year in the 2014 World Retail Awards.
Standing out from hundreds of participating enterprises, Gome is the only finalist from China.
Gome has successfully developed a business model incorporating offline physical stores, an online e-commerce platform and mobile terminals to meet the diverse needs of different customers through various channels.
Its supply chain, which combines self-owned operations, joint operations and procurement, drives the stable growth of different channels.
The retailer has also launched the “Change tomorrow in seven days” CSR program leveraging its retail resources to promote the use of green energy-saving home appliances, a green lifestyle and a value chain with low carbon emissions, making it recognised in the global retail industry.
Gome was also named a finalist for “CSR Initiative of the Year 2014 – World Retail Awards”.
CEO Wang Junzhou said the company will continue to push ahead with the “Omni-Channel Retailer” strategy to fully satisfy customer needs and pursue the optimisation and development of store network and accelerate the development of e-commerce and mobile terminal businesses.
Winners of the World Retail Awards are selected by the World Retail Congress. The Grand Jury, with 16 leaders from the international retail community, will decide the winners and announce them at the World Retail Congress in Paris today.