Pakistan’s lifestyle retailer ChenOne has collaborated with Chinese furniture retailer Shanghai Jocund International.

The JV, Shanghai ChenOne Home Trading, will primarily manage the sale of ChenOne home products across China.

“Teaming up with Shanghai Jocund International to provide home textile, to market in China, is an exciting development for our company and it will enable us to cater international market. This partnership reflects our desire to collaborate with companies that share our vision of providing our consumer with new lifestyle choices,” said ChenOne CEO Mian Kashif Ashfaq.

ChenOne operates 23 stores in Pakistan while Shanghai Jocund International has 70 in China.