Belstaff opens Korean stores

British luxury lifestyle brand Belstaff has opened two new stores in South Korea, indicating a long term commitment to Asia.

The Belstaff House London inspired-stores are located in Hyundai Main (Gangnam-gu area) and Hyundai World Trade Center (Teheran-ro Street) malls in Seoul.

MD Gavin Haig says Seoul is “very influential in worldwide luxury” hence the decision to open there.

“The strong sense of tradition and English design elements characteristic of Belstaff are perfect for the most demanding customers in the Korean market, as it was found by monitoring the sales in our stores in Europe,” he told fashion.magazine.it.

Belstaff is owned by JAB Holdings.

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