Yum! to enter Myanmar
Yum! Brands is to enter Myanmar in a joint venture.
Singapore listed company Yoma Strategic announced Monday a joint venture with the US fast food giant to take the KFC restaurant brand into southeast Asian nation.
The first outlet will open next year.
“Bringing KFC to Myanmar is an important step to achieving Yoma Strategic’s goal in being a key player in the country’s food and beverage sector,” Serge Pun, executive chairman of Yoma Strategic, said in a statement to the Singapore Exchange.
“Chicken is a staple protein in Myanmar and our people recognise the KFC brand.”
Reinforcing Pun’s comment, an unofficial Facebook page for KFC Burma already has more than 15,000 likes.
Yoma has already partnered with Parkson to take the department store brand into Myanmar, which has a population of 50 million.
KFC boasts US$23 billion in global sales and more than 18,000 restaurants in 118 countries.