Duty-free operator Nuance has reopened the Bally luxury retail store at Singapore’s Changi Airport.

The 56sqm store is located at the Departure/Transit Lounge East.

This is the second time Nuance has been awarded the concession, after running the first term from 2010 to 2013. The tenure for the new store runs October 2014 to September 2017, for a period of three years.

Having managed the brand’s mono-brand boutique previously at Changi Airport, Nuance said it has built a clear understanding of the consumers’ demand and is determined to demonstrate its know-how of retail operation at this location.

“Part of the strategy for this space is to focus on higher transaction volume through more accessible price ranges, particularly on its two core ranges – bags and shoes,” the company said.

Nuance believes the new Bally boutique will appeal to all nationalities with a carefully-tailored merchandise offering synonymous to the brand’s philosophy.

“Bally caters to the pool of luxury shoppers and is in line with Changi Airport’s vision to offer the best in class luxury brands and an international high end experience to all passengers traveling through the airport. As a brand with proven strength and continued growth, Bally has a robust network of patrons and captivates the most demanding with their alluring range of leather goods.”