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Malaysian juicer turns retailer

A year old bottled juice manufacturer has proven so successful it has started a chain of retail outlets.

Hip Malaysian cold pressed juice brand La Juiceria proved a hit selling freshly squeezed, nutrient-filled juices online. The brand initially grew through word of mouth and social networking.

Now, after feedback from customers, the Kuala Lumpur-based business has opened two stylishly-designed retail stores, in Sri Hartamas and Mid Valley Megamall with a third due this month. More may follow.

La Juiceria 1

MD Anabelle Co-Martinent told The Star newspaper opening cafes would make the juices more accessible to people – especially those on the go.

“It is easier to get healthy. With up to 20 flavours to choose from, we make it exciting for you to quench your thirst, as well as quench your body with nutrients. Busy people can even make these nutrient-dense juices their meal replacements.

“It’s also the easiest way to get your dose of the much-needed servings of vegetables and fruits, bottled up in a delicious blend,” she said.

La Juiceria founder

Co-Martinent -pictured above – and business partners Kong Len Win and Hong Theng Lok started selling juice online at the end of last year, initially within the Klang Valley and later to Johor and Penang.

The juices are marketed as cleansing programs – one set of six bottles can be used as a meal replacement of a one-day cleansing program. Each set contained more than 20 ingredients – fruits, vegetables, nuts and spices.
“The cold-pressed juices are made with a ratio of about 70% vegetables and 30% fruits,” Co-Martinent told The Star.

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