British tshirt marketer and fashion brand Superdry has opened in Penang – its first Malaysian store outside Kuala Lumpur.

The shop, in Gurney Plaza, is Superdry’s fourth store in Malaysia, taking up 2300 sqft of space on a single level.

It ranges men’s and women’s casual and contemporary apparel and accessories housed in “a fast-paced, eclectic environment”.

Superdry houses its collections in uniquely designed retail environments in Malaysia.

The Pavilion store in Kuala Lumpur features oversized jam jar chandeliers, as well as triple patchwork tables made from reclaimed wood and an extensive use of raw steel. Other design innovations include a bespoke cubby-style denim cabinetry, distressed oak flooring, vintage oak train planks with staggered joints and brickwork wall finishes.

Superdry launched in Penang by hosting a music festival for over 1000 local and international fans, where stage and concepts come to life at the creative space of Hin Bus Art Depot, Georgetown.

Superdry was created in 2003 by Julian Dunkerton and James Holder who were inspired during a trip to Tokyo. It is now sold in more than 100 countries worldwide.

With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into a diverse British lifestyle brand with a true global reach. Collections of depth and style are sold via more than 400 global retail points from London to Mumbai, New York to Hong Kong.