Domino’s eyes Asia growth

Pizza chain Domino’s says it will enter Cambodia next year and Myanmar after 2015.

Investigations are under way to locate franchise partners in Mongolia, Papua New Guinea and other developing markets in the Asia Pacific region, where it plans to double its 2500 strong network within eight years.

Speaking to journalists in Bangkok, Dominos International VP for Asia-Pacific, Steven Pizziol, said the plan was to expand the regional network by 10 per cent annually.

“In the next five years, the number of Domino’s Pizza franchised outlets in Asia-Pacific will increase to about 3500 stores. We expect to double the size of our pizza business in this region within the next seven to eight years,” Pizziol told The Nation newspaper.

Globally, Domino’s now operates 11,250 franchised pizza restaurants and delivery services in 75 countries, 5000 of them in its US home market.

President Ritch Allison, who opened the newest Domino’s outlet in Bangkok’s Sam Yan suburb yesterday, said China, Japan, Australia, Malaysia and Thailand were its fastest growing markets in the region.

“Asia-Pacific is the fastest-growing region for the company. We are also looking for opportunities to grow our brand both in Asia-Pacific and potential markets around the world.”

The chain entered Thailand just two years ago in partnership with Evolution Capital and now has 14 stores, with five more planned by the end of the year and 25 more in 2015.


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