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Salad, luxe, toy chains to enter Philippines

Specialty retailer SSI Group is bringing three new retail brands to the Philippine retail market.

The group has acquired the franchise rights for British toy retailer Hamley’s, US-based luxury retailer C. Wonder and Singaporean salads and wraps chain Salad Stop.

SSI Group already has 690 stores under various brands and in December will open the first Philippine stores of Cortefiel, a Spanish retailer of men’s and women’s accessories, and Reiss, a British luxury brand specialising in design-led women’s apparel and accessories.

“These new brands are a valuable addition to our portfolio, allowing us to continue to broaden the range of products we are able to offer to Filipino consumers,” said SSI president Anton Huang in a statement.

“Hamley’s is SSI’s first venture into specialty toy retailing while Salad Stop is an exciting addition to our specialty food portfolio. C. Wonder, on the other hand, is an up-and-coming brand that we expect will resonate with Filipino shoppers,” added Huang.

The group expects to end this year with 740 to 750 stores selling its core brands, excluding those to be rolled out under a partnership with Ayala Land, like FamilyMart and Wellworth.

SSI will also commence an online retail business called SSI Life tomorrow, November 15. will initially sell products under the brands Marks & Spencer, TWG, Oliviers & Co, Payless Shoe Source, Nine West, Aerosoles, Bass, Superga, Steve Madden, MBT, OkaB, A/X Armani Exchange, Replay, High Sierra, Samsonite, Beauty Bar and MakeRoom. More will be made available in the following months.

“The Philippines is one of the world’s fastest-growing Internet markets and we expect this growth to further escalate over the next few years as disposable income and broadband penetration continue to increase,” said Huang.

“We are the only e-commerce participant that is able to implement an omnichannel approach where our bricks and mortar stores will complement the online shopping experience of our customers and vice versa.”

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