Miu Miu has continued its expansion in mainland China opening two new stores in Beijing’s most prestigious shopping precinct.

Both stores were designed by the architect Roberto Baciocchi and are located on the fourth floor of Shin Kong Place shopping centre.

One store is dedicated to ready-to-wear and covers an area of 180 sqm, while the second, home to footwear, is just over 100 sqm.

The aesthetic signatures of Miu Miu’s retail environment are all in place: gold damask and floor-to-ceiling mirrors, niches backed with more mirror and polished steel display counters dominate and a sense of warmth and intimacy is achieved by the presence of damask clad lounge areas.

A backlit perforated ceiling and brown marble floor finish the interior ensuring the collections are showcased at their best and lending the space “the perfect balance between classic elegance and modernity, femininity and playfulness Miu Miu is known for”, said the Prada-owned company.