Franchise consultancy rebrands

Multinational franchising consultancy Vietnam Franchises has rebranded to better reflect its cross-border activities.

The company, with offices in Ho Chi  Minh City, Singapore and Bangkok, will now be known as VF Franchise Consulting.

While the company was founded in Vietnam over four years ago, the re-branding is consistent with the company’s expanded focus on the countries within the Association of Southeast Asian Nations (ASEAN).

VF Franchise Consulting says it will now support clients with a more comprehensive portfolio of services, including franchise development and operations support, strategic business planning services, market entry strategies, financial advisory services, franchise training and education, and project management.

“The company’s long-term strategy is to assist international franchises enter ASEAN, and to assist ASEAN franchises that wish to enter other markets,” said MD Sean T. Ngo. “Our clients are based in ASEAN as well as other key franchising markets, including the US, Australia, the Middle East, Africa, and China,” he said.

VF Franchise Consulting targets international concepts that are adaptable to ASEAN. It boasts more than five decades of experience as a franchising and licensing consultancy and has offices in Vietnam, Singapore and Thailand.

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