NTUC FairPrice has opened its first Warehouse Club format store – the first such store under any brand in the city state.
Modelled loosely on the Costco and Sams Club formats of the US, Warehouse Club offers discounted products in larger pack sizes on a members only basis. But membership is open to all, priced at $35 annually for NTUC Union members and $50 a year for non members.
The 80,000 sqft store stocks about 4000 SKUs in a two-storey retail space at 1 Joo Koon Circle.
Gerry Lee, deputy CEO (Operations), NTUC FairPrice, said the company has progressively introduced various retail formats in Singapore to better serve its customers shopping needs.
“Today, we are proud to bring another exciting new retail format that aims to provide our members with quality products at the best value, through large discounts with bulk buys, multi-packs and exclusive brands. The warehouse club concept has been a growing success overseas where shoppers enjoy very deep discounts by buying in large quantities,” said Lee.
By purchasing items in bulk packs, WHC members can save up to 20 per cent on selected essential groceries, fresh and frozen food, household consumables, health and beauty products and general merchandise.
Products at WHC are sold in larger than usual packages and available in bulk buys, value packs, multi-packs offering better value for money. Other, specially listed products will be offered on a special basis for members to discover in-store, with discounts of up to 50 percent.
Lee said WHC will also bring in new and exclusive brands sourced from around the world to provide members with greater variety. These include Costco’s own label, Kirkland Signature, offering products including snacks, beverages and condiments.
WHC promises other popular housebrand products from “major supermarkets around the world” as well.
By the time it opened, WHC had gathered nearly 12,000 members.