Monocle makes its mark in Tokyo
Monocle is seemingly infatuated with Japan and all things Japanese, which is hardly surprising given the magazine’s ascendancy to being a global authority on style and trends in design, business, culture, food, fashion and retailing.
The magazine has opened a small network of stores in major international cities – some short-life popups like one in Hong Kong’s Lane Crawford department store several years ago and others of a more permanent nature, like in London’s hip Marylebone.
The stores sell a carefully curated range of merchandise including Monocle-branded accessories and bespoke lifestyle goods – generally at prices not for those with inflexible credit cards.
One of its most recently opened stores is in Yoyogi-Uehara, in Japan’s capital Tokyo, where the business has its local editorial offices and a base for its sister design agency Winkreative.
It takes up just a 24 sqm footprint on the ground floor, below and in front of the offices.
The store was designed entirely by Monocle’s in-house creative team at London HQ and makes the most of its bare, minimalist concrete shell to ensure the product remains centre of attention.
Standout features are a bright yellow store counter and a wooden slatted wall allowing shoppers a peek into the editorial office.
The Monocle store can be found in the Luna Rossa Building, 1-19-2 Tomigaya, Yoyogi-Uehara.