Prada Group has opened its first stores in Gwangju, South Korea, inside the prestigious Lotte department store.
Two stores are open – one Prada, the other under its sister brand Miu Miu.
The new Prada space, designed by architect Roberto Baciocchi, covers 290 sqm on a single level and houses the women’s and men’s leather goods and footwear collections.
The internal façade stretches over 30 meters and is characterised by two large corner entrances. Slim strips of black Marquinia marble frame the windows and the light boxes.
The first entrance, defined by the signature black-and-white marble chequered flooring, leads to an area where the women’s leather goods collections are displayed. The space is characterised by green fabric-clad walls with cut-in polished steel display niches and crystal tables. From here, the visitor is lead to an area dedicated to the women’s footwear collection, defined by beige carpeting and green velvet sofas.
The second entrance opens up on a single room featuring masculine materials and finishes and hosting the men’s leather goods and footwear collections. The space is defined by the distinctive black-and-white marble chequered flooring – in line with the adjacent area dedicated to women – and ebony-clad walls with polished steel display cases.
The new Miu Miu store, also designed by Baciocchi, is located on the first floor and covers 105 sqm, offering handbags, footwear and accessories.
Miu Miu’s signature gold damask drapes and display niches uphold contemporary elegance and femininity. Polished steel shelving lends brightness and a rectilinear edge.
Soft beige carpeting and a white canvas ceiling ensure intimacy and warmth and the ambience is completed by glittering crystal display counters with fine metal frames.
The Gwangju Lotte Department Store is at 268 Dongnip-ro, Dong-gu.