Indonesian multi-format retailer PT Matahari Putra Prima has opened its 105th hypermarket.

The new store is located at Lippo Plaza Buton, one of the largest modern shopping centers in Bau-Bau. It is the first hypermart located in Bau-Bau and the second in Indonesia’s Southeast Sulawesi Province.

Danny Kojongian, director of communications and PR said the opening of Bau-Bau is in line with the company’s strategy of expanding into secondary cities.

“The presence of Hypermart will aid in boosting the economy in Bau-Bau,” he said.

PT Matahari Putra Prima is a modern multi-format retailer in Indonesia, which operates hypermart, Foodmart and Boston Health & Beauty chains.

The company’s hypermart division boasts the widest store network among hypermarket operators in the country, spanning more than 60 cities ranging from Tanjung Balai (Medan) to Jayapura (Papua).