Ralph Lauren Black Label debuts in Manila
Ralph Lauren has opened its first luxury store in Manila, the Philippines.
The new Ralph Lauren Black Label store is integrated with Rustan’s the up-market department store’s Greenbelt Makati site.
The new store takes up 3000sqft and is a partnership with with Stores Specialists, a member of The SSI Group and an operator of specialty retailers.
It offers a premium assortment of Ralph Lauren Black Label Men’s and Women’s apparel along with accessories, handbags and footwear.
The store has twin façades – one facing Makati Avenue and the other Greenbelt Garden – and reflects a mix of both American and traditional Filipino architecture.
Ralph Lauren Black Label for men is aimed at sophisticated dressers with high disposable income. The women’s Black Label is Ralph Lauren’s “ultramodern statement of sleek sophistication” with luxe fabrics and skins worked into “bold, sexy silhouettes, with striking color stories, razor-sharp lines and chic, fashion-forward proportions”.
Ralph Lauren is located at Greenbelt 3, Rustan’s Makati, and Shangri-La Plaza Mall.