Singapore supermarket chain NTUC FairPrice says growing online sales have prompted it to expand the number of collection points for Click&Collect customers.

The retailer now offers 22 collection points across the island.

Tan Huey Ling, deputy GM (FairPrice Online) said the company constantly adapts its online offer to the evolving needs and changing lifestyles of its customers.

“Following the launch of Click&Collect, we have now expanded our collection points to provide greater accessibility to time-stretched customers who enjoy the convenience of shopping online and prefer to self-collect their orders. We are encouraged by the take-up rate in the past four months and expect more of our customers to use Click&Collect as shoppers become more receptive to this delivery service.”

Officially launched in September 2014, the Click&Collect service has seen a month-on-month increase of 10 per cent in orders. Over the recent festive period, Click&Collect orders also made up about 20 per cent of all online delicatessen orders.

To encourage greater use of the service and also to thank existing Click&Collect customers for their support, FairPrice Online has waived fees for Click&Collect throughout the month of January 2015. Click&Collect is normally available at a nominal fee of $3 – lower than the home delivery fee of $7 charged for purchases $60 and above.

First introduced in 2002 before online shopping gained popularity in Singapore, FairPrice Online has continued to grow over the years, registering an increase of 15 per cent in sales year-on-year. FairPrice Online currently offers more than 5100 products including fresh produce, chilled dairy products and frozen meats. It has an existing customer base of more than 100,000 – 45 per cent of whom are active users who have made an online order within the past year.