Thai coffee chain Doi Chaang is to open about 100 new franchised cafes across the nation this year, cashing in on growing consumer demand for premium coffee.
It also plans further expansion in the Asean region, where it currently has 10 branches in Malaysia, one in Myanmar and one in Indonesia. A second will open in Myanmar this year along with a first cafe in Laos.
GM Jarern Wuiyue told the Bangkok Post newspaper the company wants to be operating in all Southeast Asian countries by 2020.
In Thailand, the 100 new outlets planned this year will take the chain to 400 outlets by Christmas.
“Our business continues to grow by word of mouth without any advertising and promotional support because of the quality of our product. We are the only coffee brand that makes our own coffee from plantation to cup,” Jarern said in an interview.
Doi Chaang in a region in the far north of Thailand increasingly renowned for the quality of its coffee. International producers are starting to source beans from there for premium blends.
