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Savile Row tailor heads to Singapore

One of the most famous brands of London’s Savile Row will open a flagship store in Singapore in February.

Gieves & Hawkes, a men’s tailor renowned for its quality suits, will open in Paragon shopping mall – its first standalone, company-owned store outside the UK.

The 1500 sqft Singapore store will stock ready-to-wear clothing and offer personal tailoring services.

The British brand will follow that up by opening its first US flagship on Madison Avenue in New York six months later.

Founded in 1771 in London, Gieves & Hawkes is now owned by Hong Kong-based Trinity Ltd. It is one of the oldest bespoke tailoring companies in the world.

About 35 per cent of the tailor’s sales are now in the greater China market, which remains challenging for the company, but Trinity believes the brand is ready for expansion in Asia, the US and in the Middle East where a third stand-alone flagship will open in Dubai late this year.

MD Ray Clacher says a strong, rebounding home market is giving the company confidence to “do more elsewhere” in the world.

Flagships will give the brand a higher profile, hopefully fuelling sales in the upmarket department stores which sell its lines.

“We are currently stocked in department stores in the US at the moment and, while this does not signal a big retail rollout in the US, it is a big move for us. The 2000 sq ft store will carry ready-to-wear, bespoke and personal tailoring and will mirror the 7000 sq ft Savile Row flagship on a smaller scale.”

Gieves & Hawkes has eight stores in the UK, concessions in Japan and the US and a wholesale operation in China.

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