Korean importer to launch liquor chain

South Korea’s Shinsegae Group is to launch a chain of retail liquor stores.

The company’s liquor division, Shinsegae L&B, has until now focused on wholesaling popular imported beer and wine brands to retailers. Now it plans a chain of stores aiming at the higher end of the market, trading under the banner Wine & More, offering brands which are not so easy to find in existing mainstream outlets.

The stores will be located inside its Shinsegae department stores and shopping centres, with the first, a 132sqm outlet, to be located in the Shinsegae Premium Outlet in Paju in Gyeonggi next month. A second store will open at Yeoju in Gyeonggi in March.

“The store is designed to cover a wide range of beverages and liquors in one place,” a Shinsegae L&B staff member told Korea Joongang Daily newspaper on condition of anonymity.

“When you go to a discount chain or department store, alcohol products are scattered away in different sections.”

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